As musicians, we want our music to be loved by everyone. Maybe not everyone in the world, but at least everyone who hears it (or everyone we know) So we make up reasons why everyone we talk to will love our songs. “If you like good music, you’ll like my music.” “My songs transcend musical tastes, so just listen and you’ll love it.” “Our band plays songs that appeal across generations and to every culture.” The problem is, in our… [Read More]